This webinar introduced the new XMPie SMS Touchpoint for integrating text messages into Omnichannel marketing campaigns.
It showed that in today’s mobile-first world, getting your message across can be simple with a personalized text message. XMPie SMS provides an immediate continuation of your omnichannel strategy, and text messages can be hyper-personalized with XMPie, just as you would do for any other channel.
SMS communications are cost-efficient, easy to prepare and fast to send. At just 153 characters, each text message can have an immediate effect – most are read within three minutes.
And the power of SMS goes far beyond simply getting someone to read your text message. With XMPie you can use SMS in conjunction with other applications for a higher rate of engagement. For instance, by embedding a Personal URL (PURL) in the message you can drive the customer journey based on the recipient’s interaction. Once on the PURL, all events are tracked so you can track, measure, and analyse performance metrics and KPIs.
The webinar is hosted by Sharon Benasus, Product Manager – XMPie, Stan Petit, Head of EMEA Partners – Vonage and by Pablo Cristobal del Rio, Customer Support Architect – Vonage
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